Consumer Culture Branding And Identity In The New Russia

Consumer Culture  Branding and Identity in the New Russia PDF
Author: Graham H.J. Roberts
Publisher: Routledge
ISBN: 1317936329
Size: 15.72 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 200
View: 6186

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Consumer Culture Branding And Identity In The New Russia

by Graham H.J. Roberts, Consumer Culture Branding And Identity In The New Russia Books available in PDF, EPUB, Mobi Format. Download Consumer Culture Branding And Identity In The New Russia books, As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.


Luxury Brands In Emerging Markets

Luxury Brands in Emerging Markets PDF
Author: G. Atwal
Publisher: Springer
ISBN: 1137330538
Size: 78.35 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 214
View: 3548

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Luxury Brands In Emerging Markets

by G. Atwal, Luxury Brands In Emerging Markets Books available in PDF, EPUB, Mobi Format. Download Luxury Brands In Emerging Markets books, This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.


Globalisation And Advertising In Emerging Economies

Globalisation and Advertising in Emerging Economies PDF
Author: Lynne Ciochetto
Publisher: Routledge
ISBN: 1136504451
Size: 56.87 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 200
View: 5380

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Globalisation And Advertising In Emerging Economies

by Lynne Ciochetto, Globalisation And Advertising In Emerging Economies Books available in PDF, EPUB, Mobi Format. Download Globalisation And Advertising In Emerging Economies books, Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.


Marketing Management

Marketing Management PDF
Author: Luca M. Visconti
Publisher: Routledge
ISBN: 1136597719
Size: 32.28 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 584
View: 6565

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Marketing Management

by Luca M. Visconti, Marketing Management Books available in PDF, EPUB, Mobi Format. Download Marketing Management books, Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural symbols, world views, and practices at the heart of organizations and consumer collectives to better comprehend their relationships in markets. This book highlights the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution, among others. With global contributions grounded in the authors’ primary research with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume delivers a truly innovative marketing textbook. Marketing Management: A Cultural Perspective brings a timely and relevant learning resource to marketing students, lecturers, and managers across the world.


Consumption Norms And Everyday Ethics

Consumption Norms and Everyday Ethics PDF
Author: L. Pellandini-Simánya
Publisher: Springer
ISBN: 1137022507
Size: 48.46 MB
Format: PDF, Docs
Category : Philosophy
Languages : en
Pages : 218
View: 1187

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Consumption Norms And Everyday Ethics

by L. Pellandini-Simánya, Consumption Norms And Everyday Ethics Books available in PDF, EPUB, Mobi Format. Download Consumption Norms And Everyday Ethics books, How much is acceptable to consume? What is appropriate to consume and which goods fall into the disapproved category? Answers to these questions vary widely across time and space. This book examines the sources of this variation by providing an account of how everyday consumption norms develop, why they differ and why they change.


Mediating Memory In The Museum

Mediating Memory in the Museum PDF
Author: S. Arnold-de-Simine
Publisher: Springer
ISBN: 1137352647
Size: 19.11 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 239
View: 172

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Mediating Memory In The Museum

by S. Arnold-de-Simine, Mediating Memory In The Museum Books available in PDF, EPUB, Mobi Format. Download Mediating Memory In The Museum books, Mediating Memory in the Museum is a contribution to an emerging field of research that is situated at the interface between memory studies and museum studies. It highlights the role of museums in the proliferation of the so-called memory boom as well as the influence of memory discourses on international trends in museum cultures.


Designing Brand Identity

Designing Brand Identity PDF
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Size: 74.74 MB
Format: PDF, Mobi
Category : Design
Languages : en
Pages : 336
View: 940

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Designing Brand Identity

by Alina Wheeler, Designing Brand Identity Books available in PDF, EPUB, Mobi Format. Download Designing Brand Identity books, A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity


Clarity Cut And Culture

Clarity  Cut  and Culture PDF
Author: Susan Falls
Publisher: NYU Press
ISBN: 1479834394
Size: 24.70 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 224
View: 5273

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Clarity Cut And Culture

by Susan Falls, Clarity Cut And Culture Books available in PDF, EPUB, Mobi Format. Download Clarity Cut And Culture books, Images of diamonds appear everywhere in American culture. And everyone who has a diamond has a story to tell about it. Our stories about diamonds not only reveal what we do with these tiny stones, but also suggest how we create value, meaning, and identity through our interactions with material culture in general. Things become meaningful through our interactions with them, but how do people go about making meaning? What can we learn from an ethnography about the production of identity, creation of kinship, and use of diamonds in understanding selves and social relationships? By what means do people positioned within a globalized political-economy and a compelling universe of advertising interact locally with these tiny polished rocks? This book draws on 12 months of fieldwork with diamond consumers in New York City as well as an analysis of the iconic De Beers campaign that promised romance, status, and glamour to anyone who bought a diamond to show that this thematic pool is just one resource among many that diamond owners draw upon to engage with their own stones. The volume highlights the important roles that memory, context, and circumstance also play in shaping how people interpret and then use objects in making personal worlds. It shows that besides operating as subjects in an ad-burdened universe, consumers are highly creative, idiosyncratic, and theatrical agents.


Out Of Russia

Out of Russia PDF
Author: Adrian Wanner
Publisher: Northwestern University Press
ISBN: 0810127601
Size: 60.50 MB
Format: PDF, ePub, Docs
Category : Literary Criticism
Languages : en
Pages : 250
View: 1796

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Out Of Russia

by Adrian Wanner, Out Of Russia Books available in PDF, EPUB, Mobi Format. Download Out Of Russia books, Out of Russia is the first scholarly work to focus on a group of writers who, over the past decade, have formed a distinct phenomenon: immigrants with cultural and linguistic roots in Russia who have chosen to write in the language of their adopted countries. The best known among these are Andreï Makine, who writes in French, Wladimir Kaminer, who writes in German, and Gary Shteyngart, who writes in English. Wanner also addresses the work of emerging immigrant writers active in North America, Germany, and Israel. He argues that it is in part by writing in a language other than their native Russian that these writers have made something of a commodity of their “Russianness.” That many of them also happen to be Jewish adds still another layer to the questions of identity raised by their work. In situating these writers within broader contexts, Wanner explores such topics as migration, cultural hybrids, and the construction and perception of ethnicity.