Making And Selling Cars

Making and Selling Cars PDF
Author: James M. Rubenstein
Publisher: JHU Press
ISBN: 9780801867149
Size: 77.36 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 401
View: 938

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Making And Selling Cars

by James M. Rubenstein, Making And Selling Cars Books available in PDF, EPUB, Mobi Format. Download Making And Selling Cars books, The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.


Making And Selling Culture

Making and Selling Culture PDF
Author: Richard Ohmann
Publisher: Wesleyan University Press
ISBN: 9780819553010
Size: 66.59 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages : 254
View: 4269

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Making And Selling Culture

by Richard Ohmann, Making And Selling Culture Books available in PDF, EPUB, Mobi Format. Download Making And Selling Culture books, An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola.


The Making And Selling Of Post Mao Beijing

The Making and Selling of Post Mao Beijing PDF
Author: Anne-Marie Broudehoux
Publisher: Routledge
ISBN: 1134360614
Size: 29.95 MB
Format: PDF, ePub, Mobi
Category : Architecture
Languages : en
Pages : 280
View: 3279

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The Making And Selling Of Post Mao Beijing

by Anne-Marie Broudehoux, The Making And Selling Of Post Mao Beijing Books available in PDF, EPUB, Mobi Format. Download The Making And Selling Of Post Mao Beijing books, Describes the changing life of the city and its inhabitants during the final decades of the twentieth century and examines the complex forces at play in the search for modernity. The author presents us with four case studies of how the city is marketing and selling itself (including its refurbishment for the 2008 Olympic bid) and concludes that Beijing's urban image construction may provide an avenue for opposition groups to challenge the hegemony of those in power.


Motoring

Motoring PDF
Author: John A. Jakle
Publisher: University of Georgia Press
ISBN: 0820330280
Size: 33.91 MB
Format: PDF, Docs
Category : History
Languages : en
Pages : 274
View: 2247

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Motoring

by John A. Jakle, Motoring Books available in PDF, EPUB, Mobi Format. Download Motoring books, Motoring unmasks the forces that shape the American driving experience--commercial, aesthetic, cultural, mechanical--as it takes a timely look back at our historically unconditional love of motor travel. Focusing on recreational travel between 1900 and 1960, John A. Jakle and Keith A. Sculle cover dozens of topics related to drivers, cars, and highways and explain how they all converge to uphold that illusory notion of release and rejuvenation we call the "open road." Jakle and Sculle have collaborated on five previous books on the history, culture, and landscape of the American road. Here, with an emphasis on the driver's perspective, they discuss garages and gas stations, roadside tourist attractions, freeways and toll roads, truck stops, bus travel, the rise of the convenience store, and much more. All the while, the authors make us think about aspects of driving that are often taken for granted: how, for instance, the many lodging and food options along our highways reinforce the connection between driving and "freedom" and how, by enabling greater speeds, highway engineers helped to stoke motorists' "blessed fantasy of flight." Although driving originally celebrated freedom and touted a common experience, it has increasingly become a highly regulated, isolated activity. The motive behind America's first embrace of the automobile--individual prerogative--still substantially obscures this reality. "Americans did not have the automobile imposed on them," say the authors. Jakle and Sculle ask why some of the early prophetic warnings about our car culture went unheeded and why the arguments of its promoters resonated so persuasively. Today, the automobile is implicated in any number of environmental, even social, problems. As the wisdom of our dependence on automobile travel has come into serious question, reassessment of how we first became that way is more important than ever.


Horse Trading In The Age Of Cars

Horse Trading in the Age of Cars PDF
Author: Steven M. Gelber
Publisher: JHU Press
ISBN: 1421401673
Size: 30.84 MB
Format: PDF, ePub, Docs
Category : History
Languages : en
Pages : 248
View: 807

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Horse Trading In The Age Of Cars

by Steven M. Gelber, Horse Trading In The Age Of Cars Books available in PDF, EPUB, Mobi Format. Download Horse Trading In The Age Of Cars books, The trading, selling, and buying of personal transport has changed little over the past one hundred years. Whether horse trading in the early twentieth century or car buying today, haggling over prices has been the common practice of buyers and sellers alike. Horse Trading in the Age of Cars offers a fascinating study of the process of buying an automobile in a historical and gendered context. Steven M. Gelber convincingly demonstrates that the combative and frequently dishonest culture of the showroom floor is a historical artifact whose origins lie in the history of horse trading. Bartering and bargaining were the norm in this predominantly male transaction, with both buyers and sellers staking their reputations and pride on their ability to negotiate the better deal. Gelber comments on this point-of-sale behavior and what it reveals about American men. Gelber's highly readable and lively prose makes clear how this unique economic ritual survived into the industrial twentieth century, in the process adding a colorful and interesting chapter to the history of the automobile.


Annual Report

Annual Report PDF
Author:
Publisher:
ISBN:
Size: 29.45 MB
Format: PDF
Category :
Languages : en
Pages :
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Annual Report

by , Annual Report Books available in PDF, EPUB, Mobi Format. Download Annual Report books, 1867/68- include the Statistical report of the Secretary of State in continuation of the Annual report of the Commissioners of Statistics.


Cars

Cars PDF
Author: Karel Williams
Publisher: Berghahn Books
ISBN: 9781571818515
Size: 19.21 MB
Format: PDF, ePub, Docs
Category : Religion
Languages : en
Pages : 258
View: 3904

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Cars

by Karel Williams, Cars Books available in PDF, EPUB, Mobi Format. Download Cars books, Car manufacturing involves the movement of large numbers of heavy, awkward objects incorporating some 20,000 parts, through a large number of short cycles. As to be expected the constant flow of the processes involved is disrupted by both the inherent complexities of production and those of market restrictions. This study, a unique blend of analysis, history and case studies, not only characterizes the essence of car manufacturing but also explains the links between production, market conditions and financial results and constraints. At the same time, it challenges fashionable views on the car industry and rejects the current preference for facile dichotomies (e.g. mass production vs. lean production; Japan vs. America; freedom vs. regulation). However, it also shows that the failure of BMC, the largest failure in the industry to date, cannot be attributed to its incomplete adoption of the best system. Ford and Toyota were exceptionally successful in their production organization but their solutions had more in common than is generally acknowledged, and those solutions also required exceptional market conditions for their successful implementation.


Automobile Trade Journal

Automobile Trade Journal PDF
Author:
Publisher:
ISBN:
Size: 47.14 MB
Format: PDF, ePub
Category : Automobile industry and trade
Languages : en
Pages :
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Automobile Trade Journal

by , Automobile Trade Journal Books available in PDF, EPUB, Mobi Format. Download Automobile Trade Journal books,


Safety Valve

Safety Valve PDF
Author:
Publisher:
ISBN:
Size: 76.50 MB
Format: PDF, Kindle
Category : Machinery
Languages : en
Pages :
View: 7600

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Safety Valve

by , Safety Valve Books available in PDF, EPUB, Mobi Format. Download Safety Valve books,


Building Strong Brands

Building Strong Brands PDF
Author: David A. Aaker
Publisher: Simon and Schuster
ISBN: 1471104389
Size: 16.28 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 400
View: 2521

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Building Strong Brands

by David A. Aaker, Building Strong Brands Books available in PDF, EPUB, Mobi Format. Download Building Strong Brands books, As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.