Author: Elissa A. Resnick
Publisher: Jones & Bartlett Publishers
ISBN: 1449645232
Size: 18.67 MB
Format: PDF, Kindle
Category : Education
Languages : en
Pages : 382
View: 7392

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Marketing Public Health

by Elissa A. Resnick, Marketing Public Health Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health books, Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition

Author: Michael Siegel
Publisher: Jones & Bartlett Publishers
ISBN: 1449664938
Size: 30.12 MB
Format: PDF, Mobi
Category : Medical
Languages : en
Pages : 608
View: 3069

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Marketing Public Health Strategies To Promote Social Change

by Michael Siegel, Marketing Public Health Strategies To Promote Social Change Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health Strategies To Promote Social Change books, Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Author: Jeff French
Publisher: Oxford University Press
ISBN: 0191027499
Size: 70.29 MB
Format: PDF, ePub
Category : Medical
Languages : en
Pages : 256
View: 1850

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Social Marketing And Public Health

by Jeff French, Social Marketing And Public Health Books available in PDF, EPUB, Mobi Format. Download Social Marketing And Public Health books, The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

Author: Hong Cheng
Publisher: Jones & Bartlett Learning
ISBN: 9780763757977
Size: 37.14 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 422
View: 7662

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Social Marketing For Public Health

by Hong Cheng, Social Marketing For Public Health Books available in PDF, EPUB, Mobi Format. Download Social Marketing For Public Health books, Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Author: Michael Siegel (M.D.)
Publisher: Jones & Bartlett Learning
ISBN: 9780763726515
Size: 42.80 MB
Format: PDF, Kindle
Category : Medical
Languages : en
Pages : 530
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Marketing Public Health

by Michael Siegel (M.D.), Marketing Public Health Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health books, Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

Author: Richard K. Manoff
Publisher: Greenwood
ISBN:
Size: 73.73 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 293
View: 1059

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Social Marketing

by Richard K. Manoff, Social Marketing Books available in PDF, EPUB, Mobi Format. Download Social Marketing books, Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public health and nutrition practices. He incorporates all aspects of the social marketing process, from theory and background to the necessary tools and techniques, establishing comprehensive guidelines that can be implemented to strengthen current public health programs. An essential resource for developmental health professionals, or anyone interested in innovative marketing techniques. This work includes methods for tailoring health education to the preceptions of the target audience, and techniques for uncovering the resistance points; insights using mass media to extend the reach and impact of public education efforts; tools for designing effective messages; special research approaches including focus groups and feed forward; in-process evaluation tools that identify program flaws during early stages of implementation; planning hints to encourage public and private cooperation; and case studies exploring some of the most interesting and educational applications of social marketing principles.

Author: Walter Wymer
Publisher: Springer
ISBN: 3319198696
Size: 57.97 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 389
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Innovations In Social Marketing And Public Health Communication

by Walter Wymer, Innovations In Social Marketing And Public Health Communication Books available in PDF, EPUB, Mobi Format. Download Innovations In Social Marketing And Public Health Communication books, ​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Author: M. Mercedes Galan-Ladero
Publisher: Springer
ISBN: 3030048438
Size: 12.10 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 252
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Case Studies On Social Marketing

by M. Mercedes Galan-Ladero, Case Studies On Social Marketing Books available in PDF, EPUB, Mobi Format. Download Case Studies On Social Marketing books, Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Author: Stefanie Hohn
Publisher: Springer-Verlag
ISBN: 3834995770
Size: 12.93 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : de
Pages : 276
View: 278

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Public Marketing

by Stefanie Hohn, Public Marketing Books available in PDF, EPUB, Mobi Format. Download Public Marketing books, Stefanie Hohn entwickelt eine branchenspezifische Marketing-Konzeption, indem sie ausgewählte Bereiche des Marketings auf den öffentlichen Sektor überträgt. Vielfältige Praxisbeispiele stellen den Bezug zum öffentlichen Sektor gut nachvollziehbar her. Übungsfragen zur Überprüfung des eigenen Wissens runden jedes Kapitel ab. Die 2. Auflage wurde überarbeitet, um neue Beispiele sowie um ein Kapitel zum Fundraising, der Einwerbung von Spenden- und Sponsorengeldern, erweitert. Neue Beispiele veranschaulichen wesentliche Aspekte des Inhaltes.

Author: Jeannine Coreil
Publisher: SAGE
ISBN: 1412957044
Size: 57.78 MB
Format: PDF, Mobi
Category : Medical
Languages : en
Pages : 434
View: 4112

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Social And Behavioral Foundations Of Public Health

by Jeannine Coreil, Social And Behavioral Foundations Of Public Health Books available in PDF, EPUB, Mobi Format. Download Social And Behavioral Foundations Of Public Health books, This book is intended as a core textbook for courses in public health that examines current issues in health from a social and behavioral science perspective. It is a cross-disciplinary course (public health, medical sociology, health psychology, medical anthropology) and thus there are many ways to teach the course based on a particular instructor's perspective. The authors wrote the book because they were dissatisfied with the way other texts apply social science to public health and found that many texts being used were from related fields such as medicine, nursing or general health.The authors are planning to do a major revision based on reviews they have collected and the reviews we have collected. We believe the revised edition will essentially be a new text based on rich feedback. They will include new theory, new cases, new research, and a rich ancillary package. They will also reduce the frameworks presented to make the book more readable to students.