Author: M. Mercedes Galan-Ladero
Publisher: Springer
ISBN: 3030048438
Size: 12.10 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 252
View: 5003
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by M. Mercedes Galan-Ladero, Case Studies On Social Marketing Books available in PDF, EPUB, Mobi Format. Download
Case Studies On Social Marketing books, Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.