Author: Elissa A. Resnick
Publisher: Jones & Bartlett Publishers
ISBN: 1449645232
Size: 55.79 MB
Format: PDF, Docs
Category : Education
Languages : en
Pages : 382
View: 797

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Marketing Public Health

by Elissa A. Resnick, Marketing Public Health Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health books, Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition

Author: Michael Siegel (M.D.)
Publisher: Jones & Bartlett Learning
ISBN: 9780763726515
Size: 51.68 MB
Format: PDF, ePub
Category : Medical
Languages : en
Pages : 530
View: 2572

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Marketing Public Health

by Michael Siegel (M.D.), Marketing Public Health Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health books, Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

Author: Michael Siegel
Publisher: Jones & Bartlett Publishers
ISBN: 1449664938
Size: 73.98 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 608
View: 5172

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Marketing Public Health Strategies To Promote Social Change

by Michael Siegel, Marketing Public Health Strategies To Promote Social Change Books available in PDF, EPUB, Mobi Format. Download Marketing Public Health Strategies To Promote Social Change books, Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thorougly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.

Author: Hong Cheng
Publisher: Jones & Bartlett Learning
ISBN: 9780763757977
Size: 11.47 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 422
View: 3665

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Social Marketing For Public Health

by Hong Cheng, Social Marketing For Public Health Books available in PDF, EPUB, Mobi Format. Download Social Marketing For Public Health books, Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev

Author: Jeff French
Publisher: Oxford University Press
ISBN: 0191027499
Size: 30.41 MB
Format: PDF, ePub, Docs
Category : Medical
Languages : en
Pages : 256
View: 4168

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Social Marketing And Public Health

by Jeff French, Social Marketing And Public Health Books available in PDF, EPUB, Mobi Format. Download Social Marketing And Public Health books, The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Practice introduces new conceptual models and approaches to influence behaviour that promotes health and prevents disease. This new edition moves the book's focus to a globally-relevant approach to the application and evaluation of social marketing, and includes a range of international case studies. In addition to coverage of key concepts and techniques in social marketing, this book contains chapters on areas such as marketing on a budget, ethical issues, and incorporating digital and social media platforms into social marketing strategies. A practical 'how to' guide; Social Marketing and Public Health empowers citizens by understanding their needs and working together to create healthy communities. It sets out a compelling case for a more citizen, patient, or client-focused approach to promoting health and preventing disease, which is the core of good social marketing practice. Written by international experts in the field, this book is a useful guide for public health specialist planners and policy makers, social marketing organisations and professionals, and students and academics in these fields.

Author: Richard K. Manoff
Publisher: Greenwood
ISBN:
Size: 29.66 MB
Format: PDF, ePub, Docs
Category : Health education
Languages : en
Pages : 293
View: 5317

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Social Marketing

by Richard K. Manoff, Social Marketing Books available in PDF, EPUB, Mobi Format. Download Social Marketing books,

Author: B. Burt Gerstman
Publisher: Jones & Bartlett Learning
ISBN: 9780763759964
Size: 67.28 MB
Format: PDF, ePub, Docs
Category : Public health
Languages : en
Pages :
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Public Health

by B. Burt Gerstman, Public Health Books available in PDF, EPUB, Mobi Format. Download Public Health books,

Author: Jeannine Coreil
Publisher: SAGE
ISBN: 9780761917441
Size: 21.38 MB
Format: PDF, ePub
Category : Medical
Languages : en
Pages : 360
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Social And Behavioral Foundations Of Public Health

by Jeannine Coreil, Social And Behavioral Foundations Of Public Health Books available in PDF, EPUB, Mobi Format. Download Social And Behavioral Foundations Of Public Health books, This book applies a rich body of knowledge and theory from social and behavioral sciences to contemporary health issues. A guiding principle of the book is the importance of social context and cultural construction in the analysis of health problems. It addresses the multiple layers of influence on health, enlarging the dominant "risk factor" approach to health behavior by giving sufficient attention to the social environment The book draws from many disciplines (sociology, anthropology, social psychology, demography, gerontology, economics, and history), and uses examples and case studies specifically from the forefront of public health. The book is especially useful for the way that it discusses core concepts and models and applies them to real world problems.

Author: James W. Holsinger Jr.
Publisher: University Press of Kentucky
ISBN: 0813141257
Size: 25.75 MB
Format: PDF, Docs
Category : Medical
Languages : en
Pages : 310
View: 2938

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Contemporary Public Health

by James W. Holsinger Jr., Contemporary Public Health Books available in PDF, EPUB, Mobi Format. Download Contemporary Public Health books, Public health refers to the management and prevention of disease within a population by promoting healthy behaviors and environments in an effort to create a higher standard of living. In this comprehensive volume, editor James W. Holsinger Jr. and an esteemed group of scholars and practitioners offer a concise overview of this burgeoning field, emphasizing that the need for effective services has never been greater. Designed as a supplemental text for introductory courses in public health practice at the undergraduate and graduate levels, Contemporary Public Health provides historical background that contextualizes the current state of the field and explores the major issues practitioners face today. It addresses essential topics such as the social and ecological determinants of health and their impact on practice, marginalized populations, the role of community-oriented primary care, the importance of services and systems research, accreditation, and the organizational landscape of the American public health system. Finally, it examines international public health and explores the potential of systems based on multilevel partnerships of government, academic, and nonprofit organizations. With fresh historical and methodological analyses conducted by an impressive group of distinguished authors, this text is an essential resource for practitioners, health advocates, and students.

Author: Muhiuddin Haider
Publisher: Jones & Bartlett Learning
ISBN: 9780763747763
Size: 52.92 MB
Format: PDF, ePub, Mobi
Category : Medical
Languages : en
Pages : 450
View: 5618

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Global Public Health Communication

by Muhiuddin Haider, Global Public Health Communication Books available in PDF, EPUB, Mobi Format. Download Global Public Health Communication books, Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.