Public Relations In Global Cultural Contexts

Public Relations in Global Cultural Contexts PDF
Author: Nilanjana Bardhan
Publisher: Routledge
ISBN: 0203866150
Size: 68.37 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 298
View: 3688

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Public Relations In Global Cultural Contexts

by Nilanjana Bardhan, Public Relations In Global Cultural Contexts Books available in PDF, EPUB, Mobi Format. Download Public Relations In Global Cultural Contexts books, While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.


Culture Social Class And Race In Public Relations

Culture  Social Class  and Race in Public Relations PDF
Author: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
Size: 30.89 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 266
View: 1345

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Culture Social Class And Race In Public Relations

by Damion Waymer, Culture Social Class And Race In Public Relations Books available in PDF, EPUB, Mobi Format. Download Culture Social Class And Race In Public Relations books, Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, looks at “diversity in public relations” in a novel way. Several public relations books look at gender or transnational/global PR; however, this book foregrounds issues of culture, race, and class in public relations. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class.


The Routledge Handbook Of Critical Public Relations

The Routledge Handbook of Critical Public Relations PDF
Author: Jacquie L'Etang
Publisher: Routledge
ISBN: 1317918851
Size: 77.53 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 422
View: 1962

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The Routledge Handbook Of Critical Public Relations

by Jacquie L'Etang, The Routledge Handbook Of Critical Public Relations Books available in PDF, EPUB, Mobi Format. Download The Routledge Handbook Of Critical Public Relations books, Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.


Understanding Public Relations

Understanding Public Relations PDF
Author: Lee Edwards
Publisher: SAGE
ISBN: 152642214X
Size: 23.31 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 288
View: 3530

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Understanding Public Relations

by Lee Edwards, Understanding Public Relations Books available in PDF, EPUB, Mobi Format. Download Understanding Public Relations books, This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.


Culture And Public Relations

Culture and Public Relations PDF
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 0415887275
Size: 38.71 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 288
View: 7040

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Culture And Public Relations

by Krishnamurthy Sriramesh, Culture And Public Relations Books available in PDF, EPUB, Mobi Format. Download Culture And Public Relations books, Culture and Public Relations explores the impact of culture âe" societal and organizational âe" through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.


Public Relations In Asia Pacific

Public Relations in Asia Pacific PDF
Author: Mary M. Devereux
Publisher: John Wiley & Sons
ISBN: 1118179366
Size: 46.94 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 250
View: 379

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Public Relations In Asia Pacific

by Mary M. Devereux, Public Relations In Asia Pacific Books available in PDF, EPUB, Mobi Format. Download Public Relations In Asia Pacific books, Public Relations in Asia Pacific reflects the growingprofessionalism in the practice of public relations in theworld’s fastest expanding economy. It is a carefully drawnroad map, both strategically and tactically, for all manner ofentities, for profit and not-for-profit on how to establish andmaintain effective relationships with their numerous stakeholders.Particularly insightful are the many examples of public relationsin action within the Asia Pacific region. It’s a“must” read for those interested in public relationscareers and those new to the profession; and it’s afirst-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-MarstellerWorldwide Mary Devereux and Anne Peirson-Smith have combined theirconsiderable talents and experience to produce a bible of howpublic relations is—and should be—practiced in the AsiaPacific. One of its many virtues is that it debunks the myth thatPR is just one long lunch hosted by caricature Svengalis and SpinDoctors. Rather, it sets the profession in a cultural context thatwill be valuable to those starting at PR 101, professionals andcorporate executives who want to know how truth can be well told(with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, CorporateCommunication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internetdriven consumer sophistication and empowerment grow relentlesslyacross nearly all Asian societies, Public Relations in AsiaPacific is a timely guide to the critical role of good publicrelations. Clear, helpful and with a wealth of good examples of howbest practice PR in action can make real and tangible contributionsto governments, businesses, NGOs as well as to ordinary people,this is essential reading for anyone concerned with how tocommunicate well in the world’s fastest growing economicregion. —Tim Sutton, Chairman Asia Pacific, WeberShandwick In an increasingly globalized world, public relations practicesand strategies become critical for organizations to communicateeffectively to their diverse audiences worldwide. This book istherefore an extremely timely and relevant contribution to PRstudents and practitioners in the Asia-Pacific region as itprovides not only a comprehensive overview of the essentialconcepts and skills of public relations but also specific casestudies which illustrate tactical uses of public relations across awide range of issues and countries. In my opinion, this book fillsa major gap in the understanding of public relations concepts andpractices and will constitute a fundamental resource for all thosewho aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian MediaInformation and Communication Centre (AMIC)


Visual Public Relations

Visual Public Relations PDF
Author: Simon Collister
Publisher: Routledge
ISBN: 1351662058
Size: 48.75 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 232
View: 6218

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Visual Public Relations

by Simon Collister, Visual Public Relations Books available in PDF, EPUB, Mobi Format. Download Visual Public Relations books, This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.


Public Relations Society Culture

Public Relations  Society   Culture PDF
Author: Lee Edwards
Publisher: Routledge
ISBN: 1136834192
Size: 33.96 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 148
View: 6155

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Public Relations Society Culture

by Lee Edwards, Public Relations Society Culture Books available in PDF, EPUB, Mobi Format. Download Public Relations Society Culture books, Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including anthropology, storytelling, pragmatism and Latin American studies. The chapters draw on insights from a variety of disciplines including sociology, cultural studies, post-colonialism, political economy, ecological studies, feminism and critical race theory. Empirical contributions illustrate theoretical arguments with narratives and interview extracts from practitioners, resulting in an engaging text that will provide inspiration for scholars and students to explore public relations in new ways. Public Relations, Society and Culture makes an essential contribution to a range of scholarly fields and illustrates the relevance of public relations to matters beyond its organisational function. It will be highly useful to students and scholars of public relations as well as cultural studies, ethnicity/‘race’ communication, media studies, development communication, anthropology, and organisational communication. This insightful book will make a significant contribution to debates about the purpose and practice of public relations in the new century.


Public Relations Leaders As Sensemakers

Public Relations Leaders as Sensemakers PDF
Author: Bruce K. Berger
Publisher: Routledge
ISBN: 1317938194
Size: 72.36 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 336
View: 1311

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Public Relations Leaders As Sensemakers

by Bruce K. Berger, Public Relations Leaders As Sensemakers Books available in PDF, EPUB, Mobi Format. Download Public Relations Leaders As Sensemakers books, Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.


Global Public Relations

Global Public Relations PDF
Author: Alan R. Freitag
Publisher: Routledge
ISBN: 1134061293
Size: 49.19 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 328
View: 2652

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Global Public Relations

by Alan R. Freitag, Global Public Relations Books available in PDF, EPUB, Mobi Format. Download Global Public Relations books, This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/