Public Relations

Public Relations PDF
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Size: 16.70 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 388
View: 4060

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Public Relations

by Edward L. Bernays, Public Relations Books available in PDF, EPUB, Mobi Format. Download Public Relations books, Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.


Evaluating Public Relations

Evaluating Public Relations PDF
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749449799
Size: 62.65 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 252
View: 1623

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Evaluating Public Relations

by Tom Watson, Evaluating Public Relations Books available in PDF, EPUB, Mobi Format. Download Evaluating Public Relations books, Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.


Handbook Of Public Relations

Handbook of Public Relations PDF
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Size: 58.57 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 816
View: 5818

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Handbook Of Public Relations

by Robert L. Heath, Handbook Of Public Relations Books available in PDF, EPUB, Mobi Format. Download Handbook Of Public Relations books, The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.


News Public Relations And Power

News  Public Relations and Power PDF
Author: Simon Cottle
Publisher: SAGE
ISBN: 9780761974963
Size: 60.99 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 187
View: 5158

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News Public Relations And Power

by Simon Cottle, News Public Relations And Power Books available in PDF, EPUB, Mobi Format. Download News Public Relations And Power books, "We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication study," this book addresses such issues as: "the rapid growth of public relations in its impact on news production ; state information management strategies in times of internal political dissent ; political parties and mediated 'spin' conducted at national and local levels ; the historically changing nature of war journalism ; environmental activism and pressure group communication" and much more - back cover.


Public Relations Democracy

Public Relations Democracy PDF
Author: Aeron Davis
Publisher: Manchester University Press
ISBN: 9780719060694
Size: 12.22 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 222
View: 3965

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Public Relations Democracy

by Aeron Davis, Public Relations Democracy Books available in PDF, EPUB, Mobi Format. Download Public Relations Democracy books, This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.


The Public Relations Handbook

The Public Relations Handbook PDF
Author: Alison Theaker
Publisher: Psychology Press
ISBN: 9780415317924
Size: 47.67 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 366
View: 6676

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The Public Relations Handbook

by Alison Theaker, The Public Relations Handbook Books available in PDF, EPUB, Mobi Format. Download The Public Relations Handbook books, In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.


Introduction To Public Relations And Advertising

Introduction to Public Relations and Advertising PDF
Author: D F du Plessis
Publisher: Juta and Company Ltd
ISBN: 9780702155574
Size: 71.33 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 156
View: 2103

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Introduction To Public Relations And Advertising

by D F du Plessis, Introduction To Public Relations And Advertising Books available in PDF, EPUB, Mobi Format. Download Introduction To Public Relations And Advertising books, Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.


Today S Public Relations

Today s Public Relations PDF
Author: Robert L. Heath
Publisher: SAGE
ISBN: 1412926351
Size: 71.60 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 539
View: 2306

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Today S Public Relations

by Robert L. Heath, Today S Public Relations Books available in PDF, EPUB, Mobi Format. Download Today S Public Relations books, Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.


Public Relations Research Annual

Public Relations Research Annual PDF
Author: James E. Grunig
Publisher: Psychology Press
ISBN: 9780805803129
Size: 76.71 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 234
View: 700

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Public Relations Research Annual

by James E. Grunig, Public Relations Research Annual Books available in PDF, EPUB, Mobi Format. Download Public Relations Research Annual books, Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- PART I RESEARCH REVIEWS -- Chapter 1 Breadth of Perspective: An Important Concept for Public Relations -- Chapter 2 Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research -- PART II REPORTS OF ORIGINAL RESEARCH -- Chapter 3 Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry -- Chapter 4 The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm -- Chapter 5 Credibility of Public Relations at the NRC -- Chapter 6 Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels -- Chapter 7 Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners -- Chapter 8 The Gap Between Professional and Research Agendas in Public Relations Journals -- Chapter 9 Police in America: A Study of Changing Institutional Roles as Viewed by Constituents -- Chapter 10 Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation -- Chapter 11 Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables -- Author Index -- Subject Index


Public Relations

Public Relations PDF
Author: Philip Henslowe
Publisher: Kogan Page Publishers
ISBN: 9780749440725
Size: 67.26 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 152
View: 7622

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Public Relations

by Philip Henslowe, Public Relations Books available in PDF, EPUB, Mobi Format. Download Public Relations books, In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including: Planning and outsourcing Business writing Working with printers, photographers and designers Promotions, functions and other events Crisis management New developments in technology Assessment and evaluation This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology. Public Relations: A Practical Guide to the Basics is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.