Sage Brief Guide To Marketing Ethics

SAGE Brief Guide to Marketing Ethics PDF
Author: SAGE Publications
Publisher: SAGE
ISBN: 1412995140
Size: 56.66 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 218
View: 3388

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Sage Brief Guide To Marketing Ethics

by SAGE Publications, Sage Brief Guide To Marketing Ethics Books available in PDF, EPUB, Mobi Format. Download Sage Brief Guide To Marketing Ethics books, With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.


Sage Brief Guide To Business Ethics

SAGE Brief Guide to Business Ethics PDF
Author: SAGE Publications
Publisher: SAGE
ISBN: 1412997216
Size: 70.59 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 391
View: 1251

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Sage Brief Guide To Business Ethics

by SAGE Publications, Sage Brief Guide To Business Ethics Books available in PDF, EPUB, Mobi Format. Download Sage Brief Guide To Business Ethics books, This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.


Business Ethics

Business Ethics PDF
Author: Bob Tricker
Publisher: Routledge
ISBN: 1135075344
Size: 56.57 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 448
View: 5162

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Business Ethics

by Bob Tricker, Business Ethics Books available in PDF, EPUB, Mobi Format. Download Business Ethics books, Traditionally, books on business ethics focus on CSR, companies’ relations with their stakeholders, and corporate citizenship. More recently, green credentials and sustainability have been added to that agenda. Unconventionally, this book argues that business ethics are basic to running business, not a separate subject. They are inherent to the governance and management of every organization, not an optional exercise in corporate citizenship. Business ethics concern behaviour in business and the behaviour of business. Decisions at every level in a company have ethical implications – strategically in the board room, managerially throughout the organization, and operationally in all of its activities. The use, and sometimes the abuse, of corporate power, the process of corporate governance, raises ethical issues. Business involves risk-taking, whether decisions are at the strategic, managerial, or operational level. Exposure to ethical risk needs to be part of every organization’s strategy formulation, policy making, and enterprise risk management. Designed to be read by both undergraduates and postgraduates, this book is a primer on ethics in business. It is also relevant to ethics courses that are now part of many legal, accountancy and other professional examinations. The book is not about moral philosophy, nor does it prescribe appropriate standards of behaviour or recommend economic, legal or political solutions. Rather it enables readers to recognize ethical issues in business, to respond appropriately, and to embed ethics in business processes. The book not only considers what business ethics are, and why they are important, but offers practical approaches on how to develop a successful corporate ethics culture.


A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic

A Guide to the Project Management Body of Knowledge  Pmbok Guide     Fifth Ed   Arabic  PDF
Author: Project Management Institute
Publisher: Project Management Institute
ISBN: 9781628250008
Size: 33.82 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 587
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A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic

by Project Management Institute, A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic Books available in PDF, EPUB, Mobi Format. Download A Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Ed Arabic books, A Guide to the Project Management Body of Knowledge (PMBOK Guide) Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that eac


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Author: Robert B. Cialdini
Publisher: العبيكان للنشر
ISBN: 9960547469
Size: 68.11 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : ar
Pages : 348
View: 6555

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by Robert B. Cialdini , Books available in PDF, EPUB, Mobi Format. Download books, التأثير, الكتاب الكلاسيكي حول عملية الإقناع, يشرح مبادئ علم النفس التي تقف وراء قول الناس «نعم» لأي طلب كان, كما يشرح كيفية تطبيق فهم هذه المبادئ. الدكتور روبرت سيالديني مدرّس خبير في حقلي التأثير والإقناع المتناميين بسرعة. إن هذا الكتاب الذي ينظر إليه في الأوساط العلمية نظرة مرموقة جداً؛ فهو حصيلة خمس وثلاثين سنة من الأبحاث الدقيقة المعتمدة على الأدلة القوية، إضافة إلى برنامج استمر ثلاث سنوات من الدراسة الميدانية لما يدفع الناس إلى تغيير سلوكهم. سوف نتعلم المبادئ الستة الأساسية, وكيف نستعملها كي نصبح مهرة في فن الإقناع- وكيف ندافع عن أنفسنا ضد من يحاول أن يستغلنا بإقناعنا بما يريد. هذا الكتاب مثالي لجميع الناس العاملين في جميع نواحي الحياة. سوف تغيّر مبادئ التأثيرشخصيتك تغييراً إيجابياً قوياً وتقودك نحو النجاح. العبيكان للنشر


               PDF
Author: ويليام شكسبير
Publisher: apatop
ISBN:
Size: 35.78 MB
Format: PDF, Kindle
Category :
Languages : ar
Pages :
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by ويليام شكسبير, Books available in PDF, EPUB, Mobi Format. Download books,


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Author: الياس كانيتي
Publisher:
ISBN:
Size: 43.31 MB
Format: PDF, Kindle
Category :
Languages : ar
Pages : 175
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by الياس كانيتي, Books available in PDF, EPUB, Mobi Format. Download books,


A Passage To India

a passage to india PDF
Author: e.m. forester
Publisher:
ISBN:
Size: 18.58 MB
Format: PDF, Docs
Category :
Languages : en
Pages : 528
View: 4480

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A Passage To India

by e.m. forester, A Passage To India Books available in PDF, EPUB, Mobi Format. Download A Passage To India books,


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Author: جيمس جويس
Publisher: ktab INC.
ISBN:
Size: 72.39 MB
Format: PDF, Mobi
Category : Literary Collections
Languages : ar
Pages : 285
View: 1753

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by جيمس جويس, Books available in PDF, EPUB, Mobi Format. Download books, في يوم من الايام , و كان يوماً جميلاً جداً , كانت هناك بقرة قادمة عبر الطريق , قابلت هذه البقرة عن الطريق صبياً صغيراً لطيفاً جداً إسمه الطفل " تاكو " قص عليه أبوه هذه القصة , و كان ينظر إليه من وراء نظارته . كان له وجه كثيف الشعر . أما هو فكان الطفل " تاكو " و سارت البقرة عبر الطريق الى حيث تسكن " بيتي بيرن " التى تبيع فطائر الليمون .