Social Networking And Impression Management

Social Networking and Impression Management PDF
Author: Carolyn Cunningham
Publisher: Rowman & Littlefield
ISBN: 0739178113
Size: 78.39 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 325
View: 4878

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Social Networking And Impression Management

by Carolyn Cunningham, Social Networking And Impression Management Books available in PDF, EPUB, Mobi Format. Download Social Networking And Impression Management books, This work offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn.


Identity Construction And Impression Management Of Teenagers In Social Networking Sites Creativity And Deindividuation Effects

Identity construction and impression management of teenagers in social networking sites   creativity and deindividuation effects PDF
Author: Zinaida Adelhardt
Publisher:
ISBN:
Size: 78.51 MB
Format: PDF
Category : Communication
Languages : en
Pages : 331
View: 6022

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Identity Construction And Impression Management Of Teenagers In Social Networking Sites Creativity And Deindividuation Effects

by Zinaida Adelhardt, Identity Construction And Impression Management Of Teenagers In Social Networking Sites Creativity And Deindividuation Effects Books available in PDF, EPUB, Mobi Format. Download Identity Construction And Impression Management Of Teenagers In Social Networking Sites Creativity And Deindividuation Effects books,


Social Media Generation In Urban China

Social Media Generation in Urban China PDF
Author: Hanyun Huang
Publisher: Springer Science & Business Media
ISBN: 3642454410
Size: 51.11 MB
Format: PDF, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 143
View: 5767

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Social Media Generation In Urban China

by Hanyun Huang, Social Media Generation In Urban China Books available in PDF, EPUB, Mobi Format. Download Social Media Generation In Urban China books, Social media such as instant messaging (IM), social networking sites (SNS), blogs and microblogs are an integral part of adolescents’ lives in China. Anecdotal evidence reported in the news has suggested that the increasing popularity of social media could make adolescents more vulnerable to being addicted. This exploratory study proposes the concept of “social media addiction” and examines (a) whether social media addiction exists among adolescents in urban China and, if so, who the addicts are, what their symptoms are and to what extent they are addicted; (b) whether sociopsychological traits (e.g., need for affiliation, impression management, narcissism and leisure boredom) can predict social media addiction among adolescents; (c) what gratifications are obtained by adolescents from their use of social media and whether these gratifications can predict social media addiction and (d) to what degree social media addiction influences adolescents’ academic performance and social capital. This study employed quantitative questionnaire surveys among adolescents as the main research method, supplemented by qualitative pre-survey focus groups among adolescents and post-survey in-depth interviews among parents and teachers. Questionnaire surveys were conducted based on a multi-stage cluster sampling of seven middle schools in five urban Chinese cities: Beijing, Shanghai, Guangzhou, Shenzhen and Xiamen. The final sample consisted of 1,549 adolescents, of whom 90% had used social media. Using Young’s classic definition of Internet addiction, 15.6% of participants were classified as social media addicts. The addicted adolescents were often self-absorbed, bored with their leisure time, and good at using manipulation through social media for impression management. Addicts experienced four major social media addiction symptoms: preoccupation, adverse consequences, alleviation of negative emotions and loss of interest in social activities. The seven social media gratifications identified in this study can be categorized into social, information and entertainment gratifications. Among these, entertainment gratifications had the most power to predict social media addiction, while information gratifications were the least likely to lead to addiction. Furthermore, these gratifications were found to be powerful mediators between the adolescents’ sociopsychological traits and social media addiction. Finally, the results also indicated that social media addiction and its symptoms had a significant negative impact on adolescents’ academic performance and social capital.


Social Networking Communities And E Dating Services Concepts And Implications

Social Networking Communities and E Dating Services  Concepts and Implications PDF
Author: Romm Livermore, Celia
Publisher: IGI Global
ISBN: 1605661058
Size: 50.14 MB
Format: PDF, ePub
Category : Computers
Languages : en
Pages : 424
View: 2851

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Social Networking Communities And E Dating Services Concepts And Implications

by Romm Livermore, Celia, Social Networking Communities And E Dating Services Concepts And Implications Books available in PDF, EPUB, Mobi Format. Download Social Networking Communities And E Dating Services Concepts And Implications books, "This book provides an overview of the major questions that researchers and practitioners in this area are addressing at this time and by outlining the possible future directions for theory development and empirical research on social networking and eDating"--Provided by publisher.


Social Media In The Marketing Context

Social Media in the Marketing Context PDF
Author: Cherniece J. Plume
Publisher: Chandos Publishing
ISBN: 008101757X
Size: 25.51 MB
Format: PDF, Docs
Category : Computers
Languages : en
Pages : 182
View: 4271

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Social Media In The Marketing Context

by Cherniece J. Plume, Social Media In The Marketing Context Books available in PDF, EPUB, Mobi Format. Download Social Media In The Marketing Context books, Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media


Handbuch Soziale Medien

Handbuch Soziale Medien PDF
Author: Jan-Hinrik Schmidt
Publisher: Springer-Verlag
ISBN: 3658037652
Size: 55.48 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : de
Pages : 408
View: 2122

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Handbuch Soziale Medien

by Jan-Hinrik Schmidt, Handbuch Soziale Medien Books available in PDF, EPUB, Mobi Format. Download Handbuch Soziale Medien books, Soziale Medien erleichtern es Menschen, Informationen aller Art zu teilen und soziale Beziehungen zu pflegen. Sie sind in den letzten Jahren zu einem wesentlichen Bestandteil der digitalen Kommunikation geworden und verändern die Strukturen gesellschaftlicher Öffentlichkeit, aber auch den alltäglichen Austausch über privat-persönliche Themen. Ihre kommunikative Architektur nährt Hoffnungen auf verbesserte gesellschaftliche Partizipation genauso wie Befürchtungen, immer mehr Bereiche des Lebens würden kommerzialisiert und überwacht. Das Handbuch bereitet den aktuellen Forschungs- und Diskussionsstand zu Nutzung, gesellschaftlicher Einbettung und Folgen der sozialen Medien aus der Kommunikationswissenschaft und den angrenzenden Sozialwissenschaften auf.


Social Media Marketing

Social Media Marketing PDF
Author: Stephan Dahl
Publisher: SAGE
ISBN: 1529758769
Size: 60.18 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 312
View: 5322

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Social Media Marketing

by Stephan Dahl, Social Media Marketing Books available in PDF, EPUB, Mobi Format. Download Social Media Marketing books, Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.


Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities

Building Brand Identity in the Age of Social Media  Emerging Research and Opportunities PDF
Author: Ekhlassi, Amir
Publisher: IGI Global
ISBN: 1522551441
Size: 22.51 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 189
View: 816

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Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities

by Ekhlassi, Amir, Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities Books available in PDF, EPUB, Mobi Format. Download Building Brand Identity In The Age Of Social Media Emerging Research And Opportunities books, To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.


Wir Alle Spielen Theater

Wir alle spielen Theater PDF
Author: Erving Goffman
Publisher:
ISBN:
Size: 75.89 MB
Format: PDF, Docs
Category : Self
Languages : de
Pages : 255
View: 3790

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Wir Alle Spielen Theater

by Erving Goffman, Wir Alle Spielen Theater Books available in PDF, EPUB, Mobi Format. Download Wir Alle Spielen Theater books,


Globalization

Globalization PDF
Author: George Ritzer
Publisher: John Wiley & Sons
ISBN: 1118687132
Size: 26.33 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 552
View: 4529

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Globalization

by George Ritzer, Globalization Books available in PDF, EPUB, Mobi Format. Download Globalization books, Updated to reflect recent global developments, the second edition of Globalization: A Basic Text presents an up-to-date introduction to major trends and topics relating to globalization studies. Features updates and revisions in its accessible introduction to key theories and major topics in globalization Includes an enhanced emphasis on issues relating to global governance, emerging technology, global flows of people, human trafficking, global justice movements, and global environmental sustainability Utilizes a unique set of metaphors to introduce and explain the highly complex nature of globalization in an engaging and understandable manner Offers an interdisciplinary approach to globalization by drawing from fields that include sociology, global political economy, political science, international relations, geography, and anthropology Written by an internationally recognized and experienced author team