Strategic Social Media

Strategic Social Media PDF
Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1119259193
Size: 34.66 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 368
View: 6211

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Strategic Social Media

by L. Meghan Mahoney, Strategic Social Media Books available in PDF, EPUB, Mobi Format. Download Strategic Social Media books, Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold


Strategic Social Media Management

Strategic Social Media Management PDF
Author: Karen E. Sutherland
Publisher: Springer Nature
ISBN: 9811546584
Size: 26.57 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 424
View: 3249

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Strategic Social Media Management

by Karen E. Sutherland, Strategic Social Media Management Books available in PDF, EPUB, Mobi Format. Download Strategic Social Media Management books, This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.


Strategic Social Media

Strategic Social Media PDF
Author: Michelle Honald
Publisher:
ISBN: 9780415890656
Size: 74.69 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 228
View: 5863

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Strategic Social Media

by Michelle Honald, Strategic Social Media Books available in PDF, EPUB, Mobi Format. Download Strategic Social Media books, Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical framework to gird the use of these channels and maintain high standards of PR practice. The text focuses on categories of social media (blogs, wikis, podcasts, social networking and social bookmarking), examining strengths, weaknesses, and opportunities among the options. Author Kelli Matthews works with Michelle Honald to provide readers with the context for social media use in public relations, the theories applicable to guide this practice, and the processes and steps involved. They also address the varying technology literacies among instructors and students, and provide current, easy-to-follow activities and case studies to help both students and teachers enhance their social media savvy. The book's companion website provides social media resources and "how-to" guidance; assignments and activities; an instructor guide; and a bibliography with links to relevant sites and online publications. Bridging the gap between the "how-to" publications for practitioners and the planning and campaign textbooks for the classroom, Strategic Social Media provides a practical guide for teaching social media in the PR and strategic communication context.


Strategic Social Media Marketing

Strategic Social Media Marketing PDF
Author: Barbara Bickart
Publisher:
ISBN: 9780999870471
Size: 77.58 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
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Strategic Social Media Marketing

by Barbara Bickart, Strategic Social Media Marketing Books available in PDF, EPUB, Mobi Format. Download Strategic Social Media Marketing books,


Social Media Marketing A Strategic Approach

Social Media Marketing  A Strategic Approach PDF
Author: Melissa Barker
Publisher: Cengage Learning
ISBN: 1285402146
Size: 50.31 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 400
View: 477

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Social Media Marketing A Strategic Approach

by Melissa Barker, Social Media Marketing A Strategic Approach Books available in PDF, EPUB, Mobi Format. Download Social Media Marketing A Strategic Approach books, Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies. Special attention is given to the most effective techniques for identifying targeted marketing on the social web, with emphasis on the creation of personas that represent the critical online market segments for a company. Students discover how to put these well-defined personas to work in selecting the optimal social media platforms for reaching an organization's marketing goals. Students are taught rules of engagement and social media ethics for behaving properly as marketers on the social web. With these guidelines in mind, the most productive marketing tactics for each type of major social media platform are examined in depth. These platform-specific tactics, along with all the proceeding material in the book, are brought together in the final chapter to create a comprehensive social media marketing plan, with detailed explanations and illustrations from a real world plan. Extensive consideration is given to monitoring, evaluating, and tuning the implementation of social media marketing initiatives. In addition, students are introduced to the most useful quantitative and qualitative social media measurements, along with various ways to estimate an organization's return on investment in social media marketing activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


The Strategic Digital Media Entrepreneur

The Strategic Digital Media Entrepreneur PDF
Author: Penelope M. Abernathy
Publisher: John Wiley & Sons
ISBN: 1119218047
Size: 31.94 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 272
View: 1314

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The Strategic Digital Media Entrepreneur

by Penelope M. Abernathy, The Strategic Digital Media Entrepreneur Books available in PDF, EPUB, Mobi Format. Download The Strategic Digital Media Entrepreneur books, A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.


Social Media Strategy

Social Media Strategy PDF
Author: Keith A. Quesenberry
Publisher: Rowman & Littlefield Publishers
ISBN: 1538138182
Size: 39.79 MB
Format: PDF, Mobi
Category : Internet advertising
Languages : en
Pages : 496
View: 4818

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Social Media Strategy

by Keith A. Quesenberry, Social Media Strategy Books available in PDF, EPUB, Mobi Format. Download Social Media Strategy books, "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--


Strategic Planning For Social Media In Libraries

Strategic Planning for Social Media in Libraries PDF
Author: Sarah K. Steiner
Publisher: American Library Association
ISBN: 1555707793
Size: 79.30 MB
Format: PDF, ePub, Docs
Category : Computers
Languages : en
Pages : 111
View: 4810

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Strategic Planning For Social Media In Libraries

by Sarah K. Steiner, Strategic Planning For Social Media In Libraries Books available in PDF, EPUB, Mobi Format. Download Strategic Planning For Social Media In Libraries books, As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.


Cases On Strategic Social Media Utilization In The Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector PDF
Author: Asencio, Hugo
Publisher: IGI Global
ISBN: 1466681896
Size: 47.83 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 370
View: 5974

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Cases On Strategic Social Media Utilization In The Nonprofit Sector

by Asencio, Hugo, Cases On Strategic Social Media Utilization In The Nonprofit Sector Books available in PDF, EPUB, Mobi Format. Download Cases On Strategic Social Media Utilization In The Nonprofit Sector books, Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.


Social Media Strategy

Social Media Strategy PDF
Author: Charles Edwards
Publisher: Charles Edwards
ISBN: 9781801879293
Size: 24.36 MB
Format: PDF, ePub
Category :
Languages : en
Pages : 132
View: 6258

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Social Media Strategy

by Charles Edwards, Social Media Strategy Books available in PDF, EPUB, Mobi Format. Download Social Media Strategy books, ★ 55% OFF for Bookstores! NOW at $ 33.97 instead of $ 43.97! LAST DAYS! ★ Are you interested in learning marketing strategies? Social media marketing at a strategic level involves managing a marketing strategy, governance, setting the scope for the more active or passive use), and establishing the ideal social media "culture" and "tone." of an organization. Companies may encourage consumers and Internet users to post user-generated content (e.g., online feedback, product reviews, etc.), often known as "earned media," utilizing social media ads rather than marketer-prepared promotional copy. In this case, you need to take the time to audit your social media presence before moving further. Find out the platforms that generate more leads for your business. Where is your audience posting their tweets and Facebook posts regularly? Get to know what your customers want to see? Understand your clients to deliver beyond. Delight them so much that they can't stop talking about you. And when they do talk good things about you, reward them for that. You've probably heard the phrase "join the community." Well, being on social media demands either joining a community or forming one. Meet customers personally after meeting them on Facebook, LinkedIn, or Instagram. Listen to them. Hear with an open mind what they have to say about your products and services. Are they happy? Are they impressed by the recent changes your team has made? Can you improve upon a particular service or product that you are currently offering? Well, listening is what will win you more clients. Use their feedback and your knowledge to market your brand over social media effectively. In this book, you will discover everything there is to know about an effective and powerful social media marketing strategy. From the basic concepts to the more advanced tactics, each step of the way will be presented with a clear goal in mind: monetization. This book covers: Getting Started with Facebook Advertising In 2021 The Future of Twitter Create Your Editorial Plan Create Amazing Content for Your Editorial Plan The 6 Steps Social Media Marketing Plan Buy it NOW and let your customers get addicted to this amazing book