The Public Relations Handbook

The Public Relations Handbook PDF
Author: Alison Theaker
Publisher: Psychology Press
ISBN: 9780415317924
Size: 67.95 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 366
View: 5658

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The Public Relations Handbook

by Alison Theaker, The Public Relations Handbook Books available in PDF, EPUB, Mobi Format. Download The Public Relations Handbook books, In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.


The Global Public Relations Handbook Revised And Expanded Edition

The Global Public Relations Handbook  Revised and Expanded Edition PDF
Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
Size: 33.67 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 952
View: 4588

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The Global Public Relations Handbook Revised And Expanded Edition

by Krishnamurthy Sriramesh, The Global Public Relations Handbook Revised And Expanded Edition Books available in PDF, EPUB, Mobi Format. Download The Global Public Relations Handbook Revised And Expanded Edition books, Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


The Global Public Relations Handbook

The Global Public Relations Handbook PDF
Author: Krishnamurthy Sriramesh
Publisher: Taylor & Francis
ISBN: 0805839224
Size: 68.71 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 564
View: 677

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The Global Public Relations Handbook

by Krishnamurthy Sriramesh, The Global Public Relations Handbook Books available in PDF, EPUB, Mobi Format. Download The Global Public Relations Handbook books, Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.


Promoting Your School

Promoting Your School PDF
Author: Irene Lober
Publisher: R&L Education
ISBN: 1461650399
Size: 41.50 MB
Format: PDF, ePub
Category : Education
Languages : en
Pages : 336
View: 1748

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Promoting Your School

by Irene Lober, Promoting Your School Books available in PDF, EPUB, Mobi Format. Download Promoting Your School books, Schools today are experiencing pressures that have never been faced before. Very often members of the public do not know how their schools are doing, and as a result voters respond negatively. In Promoting Your School: A Public Relations Handbook, Irene Lober clearly describes various processes, methods, and actions that schools can take to better disseminate their message to their district. By focusing on public relations and sharing information about school performance, districts can have a better sense of what is working and as a result support their schools better.


Telling The Good News

Telling the Good News PDF
Author: Philip A. Johnson
Publisher:
ISBN:
Size: 28.84 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 93
View: 2642

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Telling The Good News

by Philip A. Johnson, Telling The Good News Books available in PDF, EPUB, Mobi Format. Download Telling The Good News books,


Handbook Of Public Relations

Handbook of Public Relations PDF
Author: Robert L. Heath
Publisher: SAGE
ISBN: 9781412909549
Size: 68.64 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 816
View: 2768

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Handbook Of Public Relations

by Robert L. Heath, Handbook Of Public Relations Books available in PDF, EPUB, Mobi Format. Download Handbook Of Public Relations books, The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.


Lesly S Public Relations Handbook

Lesly s Public Relations Handbook PDF
Author: Philip Lesly
Publisher: Prentice Hall
ISBN:
Size: 51.29 MB
Format: PDF, ePub, Mobi
Category : Public relations
Languages : en
Pages : 718
View: 4433

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Lesly S Public Relations Handbook

by Philip Lesly, Lesly S Public Relations Handbook Books available in PDF, EPUB, Mobi Format. Download Lesly S Public Relations Handbook books,


Jim Macnamara S Public Relations Handbook

Jim Macnamara s Public Relations Handbook PDF
Author: Jim R. Macnamara
Publisher:
ISBN: 9780958753746
Size: 41.92 MB
Format: PDF, Mobi
Category : Business communication
Languages : en
Pages : 356
View: 4491

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Jim Macnamara S Public Relations Handbook

by Jim R. Macnamara, Jim Macnamara S Public Relations Handbook Books available in PDF, EPUB, Mobi Format. Download Jim Macnamara S Public Relations Handbook books, This book "provides an up to date, highly practical guide to the planning, management and measurement of public relations and corporate communication. It includes advice on using new media and communication technologies including the Web, intranets, extranets and blogs ; research for planning and measurement ; and Asian as well as western case studies." - back cover.