The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes PDF
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Size: 77.91 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 333
View: 7500

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The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes

by Epure, Manuela, The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes Books available in PDF, EPUB, Mobi Format. Download The Role Of Language And Symbols In Promotional Strategies And Marketing Schemes books, In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.


Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies PDF
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1522569812
Size: 64.46 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 339
View: 1372

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Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies

by Khosrow-Pour, D.B.A., Mehdi, Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies Books available in PDF, EPUB, Mobi Format. Download Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies books, One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.


Handbook Of Research On Consumption Media And Popular Culture In The Global Age

Handbook of Research on Consumption  Media  and Popular Culture in the Global Age PDF
Author: Ozgen, Ozlen
Publisher: IGI Global
ISBN: 1522584927
Size: 16.48 MB
Format: PDF, ePub, Mobi
Category : Social Science
Languages : en
Pages : 454
View: 2565

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Handbook Of Research On Consumption Media And Popular Culture In The Global Age

by Ozgen, Ozlen, Handbook Of Research On Consumption Media And Popular Culture In The Global Age Books available in PDF, EPUB, Mobi Format. Download Handbook Of Research On Consumption Media And Popular Culture In The Global Age books, The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.


Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations

Integrated Marketing Communications  Strategies  and Tactical Operations in Sports Organizations PDF
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1522576185
Size: 42.83 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 325
View: 6649

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Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations

by Dos Santos, Manuel Alonso, Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations Books available in PDF, EPUB, Mobi Format. Download Integrated Marketing Communications Strategies And Tactical Operations In Sports Organizations books, As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.


Handbook Of Research On Translating Myth And Reality In Women Imagery Across Disciplines

Handbook of Research on Translating Myth and Reality in Women Imagery Across Disciplines PDF
Author: Ciolăneanu, Roxana
Publisher: IGI Global
ISBN: 179986460X
Size: 70.72 MB
Format: PDF, Kindle
Category : Social Science
Languages : en
Pages : 403
View: 5001

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Handbook Of Research On Translating Myth And Reality In Women Imagery Across Disciplines

by Ciolăneanu, Roxana, Handbook Of Research On Translating Myth And Reality In Women Imagery Across Disciplines Books available in PDF, EPUB, Mobi Format. Download Handbook Of Research On Translating Myth And Reality In Women Imagery Across Disciplines books, Women have been represented in art, literature, music, and more for decades, with the image of the woman changing through time and across cultures. However, rarely has a multidisciplinary approach been taken to examine this imagery and challenge and possibly reinterpret old women-related myths and other taken-for-granted aspects (e.g., grammatically inclusive gender). Moreover, this approach can better place the ideologies as myth creators and propagators, identify and deconstruct stereotypes and prejudices, and compare them across cultures with the view to spot universal vs. culturally specific approaches as far as women's studies and interpretations are concerned. It is important to gather these perspectives to translate and unveil new interpretations to old ideas about women and the feminine that are universally accepted as absolute, impossible to challenge, and invalidated truths. The Handbook of Research on Translating Myth and Reality in Women Imagery Across Disciplines is a comprehensive reference book that provides an interdisciplinary and multidisciplinary perspective on the perception and reception of women across time and space. It tackles various perspectives: gender studies, linguistic studies, literature and cultural studies, discourse analysis, philosophy, anthropology, sociology, etc. Its main objective is to present new approaches and propose new answers to old questions related to gender inequalities, stereotypes, and prejudices about women and their place in the world. Covering significant themes that include the ethics of embodiment, myth of motherhood at the crossroad of ideologies, translation of women’s experiences and ideas across cultures, and discourses on women’s rehabilitation and dignification across centuries, this book is critical for linguists, professionals, researchers, academicians, and students working in the fields of women’s studies, gender studies, cultural studies, and literature, as well as other related categories such as political studies, education studies, philosophy, and the social sciences.


Anthropology News

Anthropology News PDF
Author:
Publisher:
ISBN:
Size: 65.33 MB
Format: PDF, ePub
Category : Anthropological linguistics
Languages : en
Pages :
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Anthropology News

by , Anthropology News Books available in PDF, EPUB, Mobi Format. Download Anthropology News books,


Business India

Business India PDF
Author:
Publisher:
ISBN:
Size: 60.33 MB
Format: PDF, Mobi
Category : Business
Languages : en
Pages :
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Business India

by , Business India Books available in PDF, EPUB, Mobi Format. Download Business India books,