Research In Marketing

Research in Marketing PDF
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Languages : en
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Research In Marketing

by , Research In Marketing Books available in PDF, EPUB, Mobi Format. Download Research In Marketing books,


Handbook Of Pricing Research In Marketing

Handbook of Pricing Research in Marketing PDF
Author: Vithala R. Rao
Publisher: Edward Elgar Publishing
ISBN: 1848447442
Size: 66.67 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 616
View: 660

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Handbook Of Pricing Research In Marketing

by Vithala R. Rao, Handbook Of Pricing Research In Marketing Books available in PDF, EPUB, Mobi Format. Download Handbook Of Pricing Research In Marketing books, Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.


Research In Marketing

Research in Marketing PDF
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ISBN:
Size: 21.23 MB
Format: PDF
Category : Marketing - Recherche
Languages : en
Pages : 146
View: 1889

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Research In Marketing

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Importance Of Research In Marketing

Importance of Research in Marketing PDF
Author: Jean d'Amour Habiyaremye
Publisher:
ISBN: 9783656032892
Size: 58.70 MB
Format: PDF, ePub, Mobi
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Languages : en
Pages : 28
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Importance Of Research In Marketing

by Jean d'Amour Habiyaremye, Importance Of Research In Marketing Books available in PDF, EPUB, Mobi Format. Download Importance Of Research In Marketing books, Essay aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Atlantic International University, Sprache: Deutsch, Abstract: Marketing research should be an ongoing concern within business as it is an effective way to track the progress of the firm and is a golden way to bring in-house so that managers may most economically stay on top of the customer base by paying attention to customer's voice. Marketing research represents a formal analysis of quantitative and qualitative demand, access and recognition of class of products or services, providing an external perspective of the business and industry. But, marketing research is to be appreciated as part of social science whereby the "cateris paribus" has its place due to complexity of marketing phenomena. On the other hand, research is crucial because it drives innovation and innovation is one way how the enterprise can gain leadership and much bargaining power. Thus, companies need to gather information concerning scientific research on products, markets and technology and this information can be generated either internally by Research and Development or by following research done elsewhere in the areas concerning the firm's business.


Qualitative Research In Marketing

Qualitative Research in Marketing PDF
Author: Danny N. Bellenger
Publisher: Marketing Classics Press
ISBN: 1613112157
Size: 79.51 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages :
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Qualitative Research In Marketing

by Danny N. Bellenger, Qualitative Research In Marketing Books available in PDF, EPUB, Mobi Format. Download Qualitative Research In Marketing books,


Handbook Of Qualitative Research Methods In Marketing

Handbook of Qualitative Research Methods in Marketing PDF
Author: Russell W. Belk
Publisher: Edward Elgar Publishing
ISBN: 1847204120
Size: 51.22 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 608
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Handbook Of Qualitative Research Methods In Marketing

by Russell W. Belk, Handbook Of Qualitative Research Methods In Marketing Books available in PDF, EPUB, Mobi Format. Download Handbook Of Qualitative Research Methods In Marketing books, A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.


Action Research In Marketing

Action Research in Marketing PDF
Author:
Publisher:
ISBN: 9780861769322
Size: 32.82 MB
Format: PDF, Kindle
Category : Marketing research
Languages : en
Pages : 177
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Action Research In Marketing

by , Action Research In Marketing Books available in PDF, EPUB, Mobi Format. Download Action Research In Marketing books, Develops a definition of action research that is particularly suitable for marketing and based on the articles in this issue of European Journal of Marketing, emphasising the breadth of action research in marketing and its distinctive interest in analytic generalisation, that is, in building a theory that extends beyond the particular situation that is being action researched to other situations. The three sections of this commentary include: definition of traditional action research, action learning and case research. Second, drawing of four implications from the articles within this special.


Research Traditions In Marketing

Research traditions in marketing PDF
Author: Gilles Laurent
Publisher: Springer Science & Business Media
ISBN: 9780792393887
Size: 75.47 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 442
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Research Traditions In Marketing

by Gilles Laurent, Research Traditions In Marketing Books available in PDF, EPUB, Mobi Format. Download Research Traditions In Marketing books, This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has been paid to represent a balance of European and North American scholarship in both quantitative and qualitative research traditions. The book is organized into quantitative and qualitative parts. The quantitative articles include such topics as marketing models, econometrics, productivity in marketing, diffusion of innovation and industrial marketing; the qualitative articles include consumer behavior, industrial marketing and industrial marketing networks, and perspectives on marketing from other sciences.